Case Study: Musgrave Group achieves clearer market insight with Mintel GNPD

Musgrave Group - Customer Case Study

Musgrave Group, Ireland’s largest retailer operating brands such as SuperValu and Centra, needed a better way to track trends, new developments, ingredients, and formulations across multiple food and non-food product categories. The team also wanted to understand competitor activity and support new product development, reformulation, redesign, and brand maintenance, and they used Mintel GNPD for this work.

Mintel provided Musgrave Group with GNPD plus tailored market reviews and analysis reports, giving the team detailed insight into products, markets, packaging, nutritional claims, and legal claims. As a result, Musgrave Group described Mintel as an efficient and cost-effective resource with strong account management, helping developers and technologists better understand market activity and competitor positioning across a wide range of categories.

Musgrave Group

George Macleod

Product Developer Lead