Case Study: MediaCom achieves faster category insight and stronger client pitches with Mintel Reports and Mintel Trends

MediaCom - Customer Case Study

MediaCom, a global media agency, needed a fast way to understand new categories, consumer behavior, and rapidly changing trends when supporting client briefs and new business pitches. With so much data and technology shifting quickly, the team looked to Mintel Reports and Mintel Trends to quickly get up to speed and generate insight and inspiration.

Mintel provided MediaCom with concise summaries, in-depth market analysis, and trend tracking across a wide range of categories. This helped the insight team identify key shifts, inform planning, and connect research to client strategies. MediaCom says Mintel has been a trusted subscription for more than 10 years and helps them work faster, stay current, and uncover fresh ideas for clients.

MediaCom

Pauline Robson

Director, Real World Insight