Case Study: J. Walter Thompson strengthens strategy and wins new business with Mintel

J. Walter Thompson - Customer Case Study

J. Walter Thompson, through its Innovation Group, needed reliable data and expert insight to support strategy, competitor analysis, pitch work, and new business development in a fast-changing market. The agency used Mintel services, including Mintel Reports, Mintel Trends, Mintel GNPD, and Mintel Market Sizes, to keep client teams informed and ensure ideas were backed by trusted evidence.

Mintel helped J. Walter Thompson quickly understand unfamiliar categories, monitor competitors, and strengthen presentations with robust fact-based insights. The agency has subscribed to Mintel for more than 10 years, with many users across London and Europe, and said Mintel’s data and analysts help sharpen focus, improve strategy, and support agile decision-making as business conditions evolve.

J. Walter Thompson

Marie Stafford

European Director, The Innovation Group