Case Study: Evonik Industries gains critical ingredient usage insights with Mintel GNPD and BPC

Evonik Industries uses Mintel for 10 years to power personal care strategy

Evonik Industries, a global supplier of ingredients for personal care products, faced the challenge of tracking how its ingredients were used in end products across global markets. Their customers frequently changed formulations, and Evonik needed detailed insight into which specific claims and products their ingredients supported. They turned to vendor Mintel and its GNPD service to gain this critical market intelligence.

Using Mintel GNPD, Evonik can precisely search for its ingredients to identify the finished products they are used in and analyze those products' specific claims and effects. This solution provides invaluable information on global formulation trends. Additionally, Mintel's reports and Beauty & Personal Care services offer essential trend data and market overviews that support Evonik's strategic and M&A activities, helping them understand where the industry is headed.

Evonik Industries