Case Study: Evonik Industries gains critical beauty and personal care market insight with Mintel

Evonik Industries - Customer Case Study

Evonik Industries, a global specialty chemicals company, needed better visibility into how its personal care ingredients were being used in finished products and across which markets. Using Mintel’s GNPD, along with Mintel Beauty & Personal Care and Mintel Reports, Evonik could track formulations, product claims, and regional launches more effectively.

Mintel helped Evonik identify where its ingredients appeared, screen products by desired effects, and gain trend insights to guide strategy and M&A decisions. The solution gave the company valuable market intelligence across countries it could not analyze in detail itself, supporting faster understanding of beauty and personal care trends and helping Evonik respond to changing customer formulations and sustainability demands.

Evonik Industries

Thomas Satzinger

Global Director Of Strategy, Personal Care