Case Study: Epsilon gains a competitive edge with Mintel insights

Epsilon - Customer Case Study

Epsilon, a global marketing company, needed deeper and broader consumer and market intelligence to better understand and predict behaviors across industries like CPG, automotive, telecom, healthcare, retail, and financial services. It relied on Mintel Reports, Mintel Trends, and Mintel Comperemedia to turn secondary research into actionable insights for new business development, creative work, and client strategy.

Using Mintel’s products, Epsilon gained comprehensive industry, category, and consumer intelligence that helped its team identify opportunities, sharpen strategic recommendations, and advance partnerships with global brands and key business players. The impact was a stronger competitive edge and more effective marketing and business development supported by rich, in-depth data from Mintel.

Epsilon

Virginia Harvey

Secondary Research Manager