Case Study: Dublin Business School enriches teaching and accreditation with Mintel's Irish consumer research

Dublin Business School relies on Mintel for 8-9 years of Irish market insight

Dublin Business School needed to ensure its library resources supported its academic programs despite economic pressures forcing reviews of subscriptions. The school required specifically Irish market content for teaching and learning, which was difficult to obtain from large generic business databases.

The solution was its subscription to Mintel Reports (Ireland), providing in-depth, localized consumer insights. Mintel delivered detailed Irish-focused reports and exceptional service, including having Mintel experts speak to students. The result was a highly valued resource that is never considered for cancellation, greatly benefits retail, tourism, and hospitality programs, and consistently impresses external accreditation reviewers.

Dublin Business School