Case Study: Dublin Business School achieves richer Irish market insight and teaching support with Mintel Reports

Dublin Business School - Customer Case Study

Dublin Business School needed high-quality market intelligence to support its lecturers, students, and accreditation reviews, but it was difficult to find detailed Irish content in larger business databases. The school subscribed to Mintel Reports (Ireland), which gave them the locally focused research they needed across retail, tourism, hospitality, financial, and banking programmes.

Mintel delivered in-depth Irish consumer and market reports, along with strong customer support and guest talks for retail students. Dublin Business School said the service was “second to none,” and the reports have helped keep students up to date on consumer behavior and future market trends while also impressing external reviewers during accreditation.

Dublin Business School

Marie O Neill

Head of Library Services