Case Study: DSM achieves global beauty and personal care market foresight with Mintel

DMS - Customer Case Study

DSM, a global science-based company in health, nutrition and materials, needed deeper foresight into changing consumer needs, beauty aspirations, and market trends across regions. To support its personal care business, DSM used Mintel services including Mintel Beauty & Personal Care, Mintel GNPD, and Mintel Food & Drink to move beyond “what” consumers are doing and understand the “why” behind it.

Mintel helped DSM stay ahead of rapid industry change by giving global and local teams access to product launch data, cross-category insights, and cultural context for each market. As a result, DSM embedded Mintel BPC into its marketing tools for more than five years and now uses Mintel as a key reference point to strengthen market intimacy, guide innovation, and keep a finger on the pulse worldwide.

DSM

David Paxton

Global Consumer Insight Manager