Case Study: Deutsch achieves faster, smarter category insights with Mintel Reports

Deutsch - Customer Case Study

Deutsch, an award-winning full-service national advertising agency, needed to get smart quickly on new business opportunities across many categories, from CPG and quick service restaurants to technology and telecom. The agency relied on Mintel Reports and analyst support to build fresh, culture-aware insights for pitches, often under tight deadlines of just a few days.

Mintel provided Deutsch with regular, thorough category reporting plus access to report authors and category experts for added perspective. With Mintel, Deutsch used these resources in roughly 10 new account pitches in the past year, helping the team deliver faster, more informed thinking and stronger “white space” ideas for clients.

Deutsch

Jeff White

Business Development Director