Case Study: Abacus Marketing gains credibility and stronger client plans with Mintel

Abacus Marketing supports up to one new client per month with Mintel

Abacus Marketing, a small marketing agency, needed high-quality market research to support its high-end consultative work for a diverse range of client industries. They did not believe a solution from vendor Mintel was an affordable option, but they required access to a wide spectrum of reports to credibly engage new clients and deliver robust strategic plans.

Mintel provided Abacus Marketing with access to its extensive on-demand research platform. The solution was supported by an account manager who offered exceptional, responsive service. This gave the agency the confidence to talk with authority to any prospective client and significantly improved the robustness of the strategic marketing plans they deliver.

Abacus Marketing