Case Study: Grupo Ágora achieves digital sales transformation and operational efficiency with Minsait SAP solutions

Grupo Agora improves customer service response times with Minsait

Grupo Agora sought to improve and streamline its sales processes through its commercial network, increase sales via e-commerce, and transform the digitalization model of its B2B business. They also required a new centralized management system for customer and employee service. To address this challenge, they partnered with vendor Minsait to implement a suite of SAP solutions.

Minsait implemented a phased SAP solution for Grupo Agora, which included SAP Emarsys for B2B and B2C marketing, SAP Sales Cloud, SAP Service Cloud, and SAP Commerce Cloud. This transformation enabled personalized customer communication and more efficient service, significantly reducing response times and facilitating transactions. The solution from Minsait not only enhanced the customer experience but also optimized internal operations, promoting greater loyalty and satisfaction for both customers and employees.

Grupo Agora