Case Study: Zeotap improves win rates and speeds business case creation with Minoa

Zeotap cuts business case build time from 5-6 hours to 30 minutes with Minoa

Zeotap, a fast-growing CDP company, faced challenges in proving value to larger buying committees and CFOs post-pandemic. Their sales process was inconsistent and inefficient, relying on manual tools like spreadsheets and PowerPoints, which led to disjointed business cases and lost revenue. To adopt a more value-driven sales approach, they turned to the vendor Minoa for a solution.

By implementing Minoa, Zeotap streamlined business case creation and facilitated efficient collaboration with customers. The solution provided access to a library of validated use cases and integrated with their Salesforce system. As a result, Zeotap improved win rates, increased average ARR, and reduced the time spent building business cases six-fold, with Minoa attached to deals worth tens of millions of dollars.

Zeotap