Case Study: Reprise strengthens qualification and conversion with Minoa

Reprise boosts conversion with Minoa by requiring a business case before every POC

Reprise, a company facing tightening budgets, needed to make value selling a consistent part of its sales process. The challenge was that while sales representatives knew they should build business cases and quantify ROI, they lacked a repeatable workflow to do so for every deal, making it difficult for champions to justify the investment.

The vendor, Minoa, provided the solution by being integrated into the sales workflow. Reprise began requiring a Minoa business case before every proof of concept, which created mutual clarity on value and improved qualification. This led to more quantitative conversations and, according to their Head of Revenue, provided a huge boost in conversion rates by ensuring prospects understood the specific value they would achieve.

Reprise