Case Study: Zeotap achieves higher win rates and faster value-selling with Minoa

How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team

Zeotap, a fast-growing customer data platform company, faced challenges in proving value to increasingly large buying committees and CFOs post-pandemic. Their sales process was inconsistent and inefficient, relying on cumbersome spreadsheets and presentations that made collaboration difficult and resulted in lost revenue. To instill a value-selling motion, they turned to the vendor Minoa.

Minoa provided a solution that streamlined business case creation and facilitated efficient collaboration with customers. By using Minoa's toolkit, Zeotap's sales team could quickly build personalized business cases, access a library of validated use cases, and present a unified value proposition. This resulted in improved win rates, an increase in average annual recurring revenue, and business cases linked to millions in pipeline revenue, all while reducing the time spent building business cases by sixfold.

Zeotap

Lorenzo Ricci

Account Executive