Case Study: Dozuki achieves faster, more confident ROI selling with Minoa

How Dozuki Uses Minoa to Build a Use Case-Focused ROI Playbook Across the Customer Journey

Dozuki, a provider of a connected worker platform for manufacturers, faced challenges in scaling its value discussions during complex sales cycles. Its previous ROI solution was inflexible and could not be internally adapted to new customer use cases, leading to longer sales cycles and unquantified value. A gap also existed between sales and customer success, making it difficult to demonstrate ongoing ROI for renewals and expansions. Dozuki needed a way to scale personalized value calculations across a wide range of manufacturing use cases.

By implementing Minoa as a unified platform, Dozuki gained a central hub for value articulation. Minoa integrated with their existing tech stack, allowing sales to create dynamic, customized business cases and providing customer success with a shared framework to track realized value post-sale. This solution led to a 90%+ attachment rate for business cases, accelerated deal velocity, and strengthened customer relationships for improved retention and expansion. Minoa enabled a shift from perceived to proven value, giving both Dozuki and its customers greater confidence in ROI projections.

Dozuki