Case Study: Socomec increases sales revenue with Minitab

Socomec boosts sales revenue with Minitab across 9 offices

Socomec, a leading manufacturer of power switching and changeover equipment, faced the challenge of optimizing its regional sales operations to increase revenue. To diagnose problems within its sales process, a Lean Six Sigma project team at Socomec turned to Minitab Statistical Software from vendor Minitab to analyze data gathered from its global sales teams.

Using Minitab's regression analysis, ANOVA tools, and contour plots, the project team identified the sales activities with the greatest positive impact on revenue. The analysis led to implemented changes including new sales indicators and adjusted job descriptions. These improvements were successfully extended to multiple offices, and the project kicked off a global effort to review sales operations and customize Socomec's CRM software based on the data-driven insights provided by Minitab.

Socomec