Case Study: Buckman boosts sales and data-driven decision-making with Minitab

Buckman trains 500+ sales associates with Minitab to boost conversions

Buckman, a global chemical company, faced flat operating profits despite sales growth, prompting a continuous improvement initiative. To empower their technical sales teams and drive sales, they needed a way to effectively analyze customer data to demonstrate the value of their products. They partnered with vendor Minitab to provide their associates with statistical tools training and software.

Minitab provided Buckman with a tailored training program and its Statistical Software, including the Minitab Assistant, to teach sales associates practical data analysis. This solution demystified statistics and enabled data-driven recommendations to customers. As a result, Minitab helped Buckman train over 500 sales associates worldwide, leading to improved conversion rates, increased customer satisfaction, and significant internal cost savings, such as one adjustment saving $40,000 annually.

Buckman