Case Study: International Bank increases loan acceptance with Minit Process Mining

International Bank uses Process Mining for Sales Cycle, Increasing Loan Acceptance

International Bank, a subsidiary of an international bank in Belgium with $3B in annual revenue and 11K employees, wanted to understand what really drives loan acceptance in its sales cycle. Working with Minit Process Mining, the bank used process mining to analyze customer nurturing, documentation follow-up, and offer patterns across multiple data sources such as ERP and CRM.

Minit Process Mining identified which actions had the strongest effect on loan acceptance rates, showing that calling customers to complete documentation improves acceptance, that making more than one offer increases acceptance, and that presenting multiple offers over multiple conversations works best. As a result, International Bank was able to map the most effective route to purchase and replicate it across leads, improving loan acceptance with data-driven process changes.