Case Study: Sony World boosts logins by 65% with miniOrange CIAM & SSO

Sony World boosts logins by 65% with miniOrange

Sony World Middle East and Africa, a major electronics reseller, faced challenges with its authentication systems across its Shopify stores, WordPress site, and Rewards app. Their proprietary identity provider lacked protocol support, creating a fragmented login experience, painful user migration, and no regional language support. They engaged vendor miniOrange to implement a CIAM and SSO solution to unify access.

miniOrange deployed a customized identity federation service and SSO connector that brokered between Sony World's IDP and their applications, converting protocols and enabling OAuth. The solution included a secure user migration framework and provided localized login pages in Arabic, English, and Afrikaans. This resulted in a 65% faster login speed, a 50% faster deployment time, and a 35% reduction in administrative costs, while also powering business growth across the region.

Sony World