Case Study: Oikos Group turns house planning into qualified leads with CASAI from MING Labs

Oikos Group turns 10,000+ builds into sales-ready leads with MING Labs

For Oikos Group, one of Europe's largest prefab-home builders, the challenge was that planning a prefab home is a months-long, high-stakes decision process. Buyers needed early design and pricing clarity, but every question tied up a sales representative, causing many potential leads to stall before making contact. MING Labs was engaged to build an AI Product Finder to address this.

MING Labs developed CASAI, a conversational AI advisor that matches a buyer's wishes against a database of over 10,000 realized builds to generate concrete house concepts with live pricing. The solution compiles a downloadable Exposé, creating a qualified, sales-ready lead for human experts. The result for Oikos Group was that buyers can now reach a clear, costed concept on their own with no obligation, and CASAI became the group's digital standard for house planning.

Oikos Group