Case Study: Bayard Advertising achieves seamless remote AP automation and faster payments with MineralTree

Bayard Advertising - Customer Case Study

Bayard Advertising, a nearly century-old B2C marketing agency based in Manhattan (100–499 employees, using NetSuite), faced a paper-centric accounts payable process that couldn’t scale with expected growth. Finance leadership sought faster, more accurate processing with better control, transparency, integrations, and customized automation.

They implemented MineralTree’s cloud-based Invoice-to-Pay and Virtual Card solution just before COVID forced remote work, enabling a smooth transition to fully remote AP operations. The result: quicker invoice turnaround, widespread vendor adoption of virtual cards (about 90% of payments), plans to add ACH, and the integrated visibility and control the team had been seeking.

Bayard Advertising

Darren Draina

AP Manager