Case Study: Starbucks Elevates Global Brand Training with Mindspace

Starbucks trains 400,000 global partners with Mindspace

Starbucks, a global coffee company, faced the challenge of helping its 400,000+ partners bridge the gap between theoretical brand knowledge and its practical application to ensure a consistent customer experience. To address this, they partnered with the vendor Mindspace to create a new global brand training program.

Mindspace developed a modern, gamified, and scalable training solution using custom Webflow development. The program featured immersive micro-lessons and scenario-based Retrieval Practice Activities (RPAs) that required critical thinking. This solution was delivered across digital and in-person formats, enabling partners to successfully apply brand principles in real-world situations.

Starbucks