Case Study: Starbucks achieves faster, gamified barista training with Mindspace

Starbucks reduces training time by 25% with Mindspace

Starbucks faced the challenge of reimagining its barista training program to reduce attrition and hands-on manager time during its six-week process. They partnered with Mindspace to create a globally-scalable, digital, and gamified learning experience that would alleviate the stress of training on the front lines.

Mindspace developed a gamified, interactive training program featuring branded videos, learning modules, and simulations. This solution allowed baristas to learn and practice skills virtually, reducing mistakes and saving physical resources. The implementation led to a 97% content retention rate, a 25% reduction in training time, and less wasted materials, creating a more effective and engaging onboarding experience.

Starbucks