Case Study: Lagunitas Brewing Company drives group brand engagement with Mindspace

Lagunitas Brewing Company boosts taproom brand engagement with Mindspace through smart coaster mini-games

Lagunitas Brewing Company was looking for a unique way to drive group brand engagement for visitors to its taprooms. The challenge was to facilitate group interaction while educating them on the Lagunitas brand history and its variety of beer flavors. The vendor, Mindspace, was engaged to address this.

Mindspace created a mobile web app accessed by scanning "smart coasters" in the taprooms. The solution featured a collection of engaging mini-games for groups to play, which educated them on the company's history and beer profiles. The case study does not list specific measurable results achieved by the implementation.

Lagunitas Brewing Company