Case Study: Lagunitas Brewing Company boosts taproom brand engagement with Mindspace

Lagunitas Brewing Company boosts taproom brand engagement with Mindspace

The Lagunitas Brewing Company sought a unique way to increase group brand engagement for visitors to its taprooms. The challenge was to facilitate group interaction while educating guests on the brand's history and its wide variety of beer profiles. Mindspace was enlisted to develop a solution for this consumer brand engagement objective.

Mindspace created a mobile web app that was accessed by scanning "smart coasters" in the taprooms. This app featured a collection of engaging mini-games designed for group participation, allowing visitors to learn about Lagunitas history and beer flavors interactively. The solution successfully transformed the taproom experience into an interactive, educational event.

Lagunitas Brewing Company