Case Study: FedEx builds scalable brand training with Mindspace

FedEx launches a brand training microsite in early 2021 with Mindspace

FedEx needed a scalable and consistent way to educate its global team members on its new brand positioning, which included updated guidelines for personality, writing tone, and visual identity. To meet this challenge, they partnered with vendor Mindspace to create a comprehensive brand training solution.

Mindspace developed an interactive and inspiring web experience that introduced FedEx employees to core brand concepts, history, and guidelines. The solution included gamification strategies and allowed employees to share their own positive brand experiences. While specific metrics are not provided in the text, Mindspace delivered a complete program encompassing strategy, creative design, and full-stack development to achieve FedEx's training objectives.

FedEx