Case Study: Entrust boosts trade show engagement with Mindspace’s interactive gaming experience

Entrust drives 450 games and a 67% win rate with Mindspace

Entrust, a cybersecurity company, came to Mindspace with the challenge of increasing engagement at their trade show booth. They wanted to develop a gamified digital experience that would attract attendees, create brand awareness, and allow their employees to connect with potential customers.

Mindspace developed an interactive, digital race-themed game that educated players about Entrust's services. The solution included individual iPad stations for players and a large display for onlookers. The implementation was highly successful, with over 450 games played during the four-day event and a 67% win rate that aligned with prize inventory. The client reported that the game was the best at the show and the technology worked flawlessly, exceeding expectations for booth engagement.

Entrust