Case Study: QQ Music increases premium subscriptions with Snapdragon Premium Sound by Mindshare

QQ Music boosts daily paid subscriptions 17% with Mindshare

Mindshare's client QQ Music faced a challenge where the convenience of streaming and Bluetooth had compromised audio quality, a key factor for 70% of music lovers. Snapdragon's AI processing technology existed to solve this, but explaining its technical benefits was seen as boring and ineffective for marketing.

The solution implemented by Mindshare was to let users hear the difference directly. They partnered with QQ Music to launch Snapdragon Premium Sound, a high-quality audio tier exclusive to QQ Music's premium subscribers. This strategy successfully drove revenue for QQ Music, achieving a 17% increase in daily new paid subscriptions and an 8% rise in users willing to pay a premium, while also boosting purchase intent for Snapdragon by 19%.

QQ Music