Case Study: Vercel builds stronger brand authority and enterprise demand with Mindshare PR

Vercel grows Next.js installs from 500K to 2M with Mindshare PR

Mindshare PR partnered with Vercel, a platform known for Next.js, during a period of intense market competition. Vercel's challenge was that rivals were drawing more media and analyst attention, and they needed to create a tighter brand linkage between Vercel and Next.js to cut through the fast-moving cloud and web development market.

Mindshare PR implemented a multi-phase PR and analyst relations roadmap. Their approach included positioning Vercel's executives as category voices, amplifying key launches and funding news, and supporting the first Next.js Conf. The results were significant, as Vercel overtook rivals in launch coverage, firmly tied its brand to Next.js in earned media, and raised its valuation to $2.5B while growing Next.js weekly npm installs from 500,000 to 2 million.

Vercel