Case Study: Pulumi strengthens its position as a cloud infrastructure-as-code leader with Mindshare PR

Pulumi scales to 2,000+ customers with Mindshare PR

Pulumi, a cloud infrastructure company, faced a crowded market dominated by HashiCorp/Terraform and AWS. Its differentiated technology was often misunderstood, and as a smaller, less-funded company, it needed to build credibility with both developers and enterprise buyers.

Mindshare PR implemented a sustained communications strategy, running media and analyst relations for over a dozen product launches and funding rounds. This approach generated consistent Tier-1 coverage, positioned Pulumi as a modern leader in its space, and established its executives as industry voices. The results contributed to Pulumi's significant growth to over 2,000 customers and 150,000 users, including more than half of the Fortune 50.

Pulumi