Case Study: Hasura builds an owned category narrative and expands enterprise reach with Mindshare PR

Hasura shifts coverage 187 to 60 and builds the Operational Supergraph with Mindshare PR

Mindshare PR partnered with Hasura, a GraphQL platform, which was significantly behind its competitor Apollo in media coverage for the GraphQL category. The challenge was to reframe the market narrative, claim a new category, and expand Hasura's reach to platform architects and enterprise decision-makers.

Mindshare PR reframed the category as the "Operational Supergraph" and built signature research franchises. They executed a PR and analyst relations program that successfully shifted the narrative, resulting in 10 Fortune 100 brands using Hasura for mission-critical services, including a Fortune 20 bank and a Fortune 10 healthcare firm.

Hasura