Case Study: Cortex defines the Reliability as Code category with Mindshare PR

Cortex grows from $2.5M seed to $15M Series A with Mindshare PR

Mindshare PR helped Cortex, a YC-backed startup, launch from stealth. The challenge was to establish credibility and drive adoption in a noisy DevOps market for its internal developer portal, despite introducing a completely new and unknown "Reliability as Code" category.

The solution involved launching Cortex with this new category narrative, driving funding news into top-tier media, and building credibility through customer evidence and analyst validation. Mindshare PR secured Series A coverage in outlets like TechCrunch, successfully established the "Reliability as Code" category for Cortex, and created sustained executive visibility, supporting the company's rapid growth from a $2.5M seed to a $15M Series A round.

Cortex