Case Study: SAP (US) achieves cost-effective innovation management and collaborative brainstorming with MindMeister

SAP (US) Uses MindMeister to Fuel Innovation Management & Brainstorming

SAP, the market-leading enterprise application software company, needed a cost-effective, centrally accessible tool for collecting ideas, driving internal innovation management, and enabling distributed brainstorming. After finding traditional mind-mapping software impractical due to licensing issues, SAP (US) adopted MindMeister for its simple licensing, ability to import MindManager maps, and suitability for collaborative idea capture.

MindMeister was rolled out initially at SAP’s Newton Square office and expanded to West Coast collaborators, becoming an indispensable tool for meeting minutes, brainstorming, requirements analysis, blueprinting and the recommendation phase of product planning. The vendor’s solution delivered a central collection point that deepened integration with SAP’s innovation process and was even incorporated into SAP StreamWork, demonstrating wider adoption across teams and clear operational impact.

SAP

Holly Simmons

Sr. Director, Marketing