Case Study: MinneApp cuts turnaround time by 77% and ensures delivery quality with MindMeister

MinneApp uses MindMeister to save time, ensure quality, and service more clients

MinneApp, an internet marketing agency led by entrepreneur Espree Devora, needed a better way to organize and collaborate on dozens of ideas and projects simultaneously to maintain its on-time delivery guarantee. After relying on a dry-erase board and trying other tools that were not simple or intuitive, MinneApp turned to MindMeister’s mind mapping solution to structure client consultations and internal workflows.

Using MindMeister’s collaborative mind mapping tool, MinneApp translates 50–100 ideas into organized project clusters, tracks progress on individual branches, and conducts a final quality check before delivery. MindMeister helped reduce MinneApp’s turnaround time by 77% (about 16 days), enabled faster client deliveries (map in two days and submission by the following Monday in one example), and improved quality control and team collaboration.

MinneApp

Espree Devora

Entrepreneur