Case Study: Leading manufacturing firm saves $150,000 and hundreds of tech hours with Mindmatrix

Mindmatrix Saves Large Manufacturing Firm an Immediate $150,000

Leading Manufacturing Firm, a large US-based wholesale equipment manufacturer, managed a retailer loyalty program with over 1,500 personalized retailer landing pages segmented into three channel categories. Manually building and updating each page for different promotions created a huge operational burden and risk of human error when applying date- and region-specific promotions. The company engaged Mindmatrix to address this challenge.

Mindmatrix developed a custom script and template-based landing-page automation that preserved uniform parent-branding while allowing retailer-specific uploads (logo, bio, contact) and targeted promotion zones. The automation saved hundreds of hours of technical labor, eliminated a minimum $150,000 in one-time page-creation costs (with each update previously costing at least $75,000), and removed the risk of incorrect promotions and related customer or legal issues.