Case Study: BuildTrack achieves unified, efficient channel and direct sales with Mindmatrix

How Mindmatrix helped a leading home automation & IoT solutions provider make their channel & direct sales model more efficient

BuildTrack, a leader in smart automation for homes and commercial buildings with a nationwide dealer and sales network in India, needed a single solution to support both its channel and direct sales models. The company wanted ready-to-use marketing and sales campaigns for dealers, lead management and visibility into partner activity, dealer performance tracking, and effective partner training and certification — needs that led them to Mindmatrix and its channel, marketing and sales enablement platform.

Mindmatrix implemented a unified platform including a sales/channel playbook, deal registration, lead tracking with email/SMS alerts, centrally managed branded campaigns, and partner training and certification tools. The solution gave BuildTrack a 360-degree view of leads and partner activity, eliminated channel conflicts via the deal registration module, enabled timely outreach to prospects, and let marketing measure which assets and campaigns performed best — improving lead follow-up, partner performance visibility, and onboarding effectiveness.

BuildTrack

Rashmi Rajan

Marketing Manager