Case Study: Crexendo achieves increased ROI and boosted partner engagement with Mindmatrix Channel Enablement

How Mindmatrix Channel Enablement Solution Helped Crexendo To Acheive Increased ROI On A Single, Holistic Platform

Crexendo, a full-service cloud solutions provider for start-ups, SMBs and small enterprises, needed to move beyond fragmented point solutions to a single, end-to-end lead-to-revenue platform that would work for both direct and channel sales. To support more than 300 direct and channel partners, Crexendo selected Mindmatrix for sales and marketing enablement across its partner ecosystem.

Mindmatrix delivered a single, holistic channel enablement platform—including a partner portal, personalized sales and marketing assets, landing pages/microsites, content syndication, partner certification and training, MDF management, deal registration, analytics, mobile access and more. Crexendo reported clear, measurable impact from Mindmatrix’s solution: partner engagement +30%, partner enablement +60%, asset consumption +75%, offloaded sales and marketing work by 50%, internal business process +75%, partner recruitment +15% and an 80% improvement in sales & marketing roadmap execution, driving increased ROI.

Crexendo

Cassandra Anderson

Vice President Sales & Marketing