Case Study: Generac Power Systems achieves unified channel visibility and higher close rates with Mindmatrix

Generac - Customer Case Study

Generac Power Systems, a global manufacturer of power products with 325 industrial distributors and dealers and roughly 800 users on its GenConnect partner portal, needed a sales-process solution to guide distributor sales reps across legacy systems (ERP, CPQ, MFA and lead management), capture key sales data, and create visibility into distributor activities. Generac engaged Mindmatrix and its integrated Mindmatrix platform to address these challenges.

Mindmatrix implemented a single, unified platform (PRM, channel marketing automation, channel and direct sales enablement, asset management and corporate marketing automation) to de-fragment Generac’s marketing and standardize the sales process. Mindmatrix’s opportunity registration and asset-management tools gave Generac clear, measurable visibility into which assets, industries and personas were driving activity, enabled faster sharing of stage-appropriate collateral, and improved lead-to-revenue tracking to better manage distributor performance and drive growth.

Generac Power Systems