Case Study: Empower Information Systems achieves higher sales productivity and efficiency with Mindmatrix MSP Advantage

Empower Information System Increases sales productivity and efficiency using MSP Advantage

Empower Information Systems, an established IT firm in Newport News, VA, struggled to manage marketing tools, analytics, content creation and ongoing prospect engagement while its core team focused on IT services. To address these gaps they adopted the MSP Advantage Program from Mindmatrix to get both marketing automation technology and hands‑on marketing support.

Mindmatrix implemented MSP Advantage’s automated lead‑nurturing drips, a 360° activity dashboard, lead scoring and Smart Listing, pre‑designed customizable collateral, automated social campaigns and a mobile app, plus dedicated marketing experts. The result: Empower could track opens, clicks and engagement, sort hot leads for sales, eliminate the need for a full‑time staff to run campaigns, grow their social audience and — notably — land a significant deal in less than three months, boosting sales productivity and efficiency.

Empower Information Systems

Jason Holbrook

Principal and CSO, Empower Information Systems