Case Study: Acumatica Improves Partner Marketing Enablement with Mindmatrix

Acumatica Empowering Global Partners with Comprehensive Marketing Tools

Acumatica, a cloud ERP company with a worldwide partner network, needed a single partner marketing tool to help its partners access marketing assets, promote its ERP solution, and stay aligned with brand standards and messaging. To support aggressive growth, the company turned to Mindmatrix and its Bridge platform for partner marketing enablement and asset distribution.

With Mindmatrix Bridge, Acumatica gave partners marketing automation tools, training, campaign assets, and reporting, while tracking KPIs such as active users, asset usage, and campaign-in-a-box usage. The results included a 99% adoption rate five months after deployment, a 13% increase in partner emails in Q1 2023, and a 9% increase in Q2, along with better visibility into partner engagement and areas for improvement.

Acumatica

Irina Barber

Senior Director of Integrated Marketing & Demand Generation