Case Study: Procter & Gamble achieves streamlined idea, patent and project management with MindManager

From Idea Management to Marketing: Project Management in a Global Business

Procter and Gamble’s Oral‑B team faced a major challenge in developing a new toothbrush: managing hundreds of brainstorming ideas while accounting for a complex IP landscape of more than 1,000 existing patents, designs and trademarks. To consolidate creativity, check freedom‑to‑operate and coordinate patent filing timing, they adopted the MindManager software.

Using MindManager, project and IP manager Dr. Jungnickel created visual maps that linked ideas to supporting documents, built a searchable patent landscape so each patent needed to be reviewed only once, and managed project timelines to trigger patent applications. MindManager eliminated redundancies, replaced Microsoft Project and Excel for this work, and delivered significant time savings, improved efficiency and clearer visibility across the program.

Procter and Gamble

Jungnickel

Project and IP Manager