Case Study: Flux Finance drives regular saving habits with Mindly Studio's gamified app design

Flux Finance grows weekly users with Mindly Studio as savers save 4-5x more

Flux Finance, a company focused on making financial education fun for young Australians, faced the challenge of incentivizing positive saving habits. They engaged Mindly Studio to design a weekly savings game that would turn personal finance into an engaging and entertaining experience for their users.

Mindly Studio implemented the solution through an agile process involving discovery workshops, low and high-fidelity prototyping, and iterative design sprints. The resulting product, a gamified weekly savings challenge, was a hit upon launch. The game helped Flux Finance rapidly grow its user base, with tens of thousands of Australians playing weekly. Mindly Studio's work had a measurable impact, as users reported forming positive financial habits and saved on average 4-5 times the required minimum amount each week.

Flux Finance