Case Study: Oral-B achieves faster, more efficient toothbrush innovation with Mindjet MindManager

From Idea Management to Marketing Project Management in a Global Business

Oral-B, part of Procter & Gamble, needed a better way to manage the huge volume of ideas, patents, trademark rights, and design information involved in developing new toothbrushes. Working with Mindjet’s MindManager, the team had to organize brainstorming output and check more than 1,000 existing patents and related protections while keeping project timing under control.

Mindjet implemented MindManager to create a central visual map that linked ideas, supporting documents, and patent records, making it easier to compare concepts, spot differences from existing products, and manage patent application timing. The result was fewer redundancies, much faster and more efficient work, and a complete overview of the project in one place.

Oral-B

Jungnickel

Project and IP Manager