Case Study: U-T San Diego achieves record revenue growth and subscriber retention with Mindgruve's digital media reinvention

U-T San Diego ranks #1 in U.S. newspaper YoY revenue growth with Mindgruve

The customer, U-T San Diego, faced the challenge of reversing the downward trajectory common in the newspaper industry. They needed to reinvent the customer experience to attract a younger demographic and find new ways to monetize content. Mindgruve served as their Agency of Record to develop an overarching strategy for subscriber acquisition and content monetization.

Mindgruve implemented a multi-channel solution that included a new desktop and mobile site, a digital tablet application, a paywall subscriber system, and a comprehensive ecommerce loyalty platform. This created a personalized user experience across all devices. As a result of this work by Mindgruve, U-T San Diego achieved the #1 ranking in the United States for year-over-year revenue growth and subscriber retention for two consecutive years.

U-T San Diego