Mindgruve
28 Case Studies
A Mindgruve Case Study
The San Diego Zoo partnered with marketing agency Mindgruve to create an interactive customer experience celebrating its 100-year anniversary. The challenge was to develop an engaging online and touch screen experience for both tourists and fans that would honor the zoo's storied history.
Mindgruve's solution was a fun, web-based interactive timeline that cataloged significant historical milestones and animals. The project featured custom-designed animal iconography and was accessible both online and on a touch screen at the park. The result was an entertaining experience that successfully drove fans and tourists to engage with the physical charm and rich history of the San Diego Zoo.