Case Study: Zap Toys achieves an inclusive, educational, cross‑platform Discovery Kids game with Mindgrub

Zap Toys - Customer Case Study

Zap Toys, a leading toy manufacturer, engaged Mindgrub to co-develop the SCUBA Adventures App — an educational, non‑violent, gender‑ and race‑neutral game for Discovery Kids. Zap Toys needed a mobile‑ and tablet‑ready flagship title to promote exploration and to evaluate the true potential of mobile game development before committing further.

Mindgrub designed and built an underwater exploration game (iPhone/Android, leveraging Corona and mobile development best practices) where players choose Zach or Haley, customize appearance, collect oxygen bubbles, photograph animals, and view snapshots annotated with ecosystem facts. The Mindgrub solution met Zap Toys’ requirements, launched as the Discovery Kids flagship concept across mobile platforms, and delivered a validated, educational gameplay experience that demonstrated the commercial and learning potential of mobile games.

Zap Toys