Case Study: Voice of America (VOA) expands global reach and accessibility with Mindgrub's multilingual mobile and web solution

VOA - Customer Case Study

VOA, the U.S. government’s international multimedia broadcaster, needed to expand reach into native communities and make accurate, objective informational and educational materials—including English-language lessons—more accessible across emerging markets. Mindgrub was engaged to design and deliver web and mobile products (the goEnglish app and supporting web platforms) to serve multilingual audiences and respect local cultural norms.

Mindgrub built a scalable solution using Drupal for content management, exposed lesson and news content via RESTful APIs to power iOS and Android apps, and integrated regional social networks (Renren, QQ) to boost engagement. The goEnglish and localized news apps pull RSS audio/video, allow bookmarking and playlists, and let users submit news; the Chinese app exceeded 40,000 downloads and the Farsi version nearly 20,000 on iTunes, demonstrating significant reach and increased audience engagement for VOA.

VOA