Case Study: Visit Baltimore delights VidCon attendees with a Baltimore-themed maze game by Mindgrub

Visit Baltimore drives 2,551 views and 864 QR scans with Mindgrub

Visit Baltimore, an organization promoting tourism, engaged their longstanding vendor Mindgrub to create a fun and locally inspired interactive experience for the VidCon conference. Their challenge was to develop a mobile-friendly booth feature that would capture the unique charm of Baltimore and make a splash with the content creator audience.

Mindgrub designed and built a Baltimore-themed 8-bit maze game featuring a crab hero, seagull antagonists, and lemon stick snacks. The solution, built with HTML, CSS, and custom JavaScript, was a hit with attendees. The game achieved significant measurable impact, including 864 QR code scans, 2,551 views, and a high score of 94K. It also generated positive press coverage for both the customer and Mindgrub.

Visit Baltimore

Bridget Weininger

Visit Baltimore’s Senior Director of Marketing for Trade and Experiential