Case Study: True Citrus achieves 231% increase in page views and 199% more users with Mindgrub

True Citrus - Customer Case Study

True Citrus, a producer of crystallized citrus products that make fresh‑tasting drinks and recipes easier, engaged Mindgrub to improve site strategy and marketing. Facing a crowded market, True Citrus needed a website that was easier to manage, more compelling, and better at driving brand engagement; Mindgrub was brought in to deliver a strategic redesign and a responsive WordPress solution.

Mindgrub developed a unique brand storyline, commissioned a photoshoot for striking imagery, and built a fully customizable, responsive WordPress site that emphasizes True Citrus’s fresh, natural attributes. The redesign drove strong measurable results: a 231% increase in page views, a 199% increase in users, and a 36% decrease in bounce rate (year‑over‑year, Jan 2016 to Jan 2017).

True Citrus